With the beginning of the Covid-19 pandemic, nutrition habits of consumers have been changing towards healthier habits. This has caused the boost and growth of plant-based products, breaking production and commercialization records.
The future of this emerging industry will be marked by health and care for the existing environment. Tendencies among the population to appreciate these aspects are being noticed more than ever. Food is the core of people's health and that is why this industry must know how to communicate all the properties of its products with transparency.
In fact, a report from the European Union analyzed the growth in the consumption of these products from 2018 to 2020. It offered an observation of the consumption habits of Europeans and concluded that the plant-based industry grew by 49%. This type of data is of great help to retailers who need to identify promising market segments.
On the other hand, in the US, thanks to the Covid-19 crisis, the importance of health as the main priority for consumers was reflected in the fact that, already in the summer of 2020, sales of plant-based products multiplied to the point of reaching a 243% increase.
Regarding care for the environment, the industry will put sustainability first, which will be seen in the proximity of the product, since 6 out of 10 citizens want to buy from local brands and nearby cultivated or made products.
Several experts have stressed that the success of this industry is based on the combination of health and wellness through various innovations. On the other hand, the biggest challenge is to get affordable prices while maintaining that valued combination.
Even so, the consumer is willing to pay for this type of product, since they are aware of the multiple benefits they provide in the short and long term. In short, the 34% growth of the plant-based market since 2019 shows that consumers are increasingly interested in these types of products.
That is why ANRAVE maintains this great combination, acquiring inputs and suppliers endorsed by the CCOF to be up to the task of a market that cannot stop innovating and growing. In addition, it is committed to providing all the necessary information to our clients so that final consumers can more easily access the wonderful plant-based market.
If you are interested in acquiring an export product, please contact us.