With the beginning of the Covid-19 pandemic, nutrition habits of consumers have been changing towards healthier habits. This has caused the boost and...
Is the average organic consumer a certain way?
Organic products are not bought in the countries where we find more farmers of this type. In fact, the spirit of international export and import is in the identity of this sector.
Organic products are not bought in the countries where we find more farmers of this type or where more land is destined for this sector. In fact, the spirit of international export and import is in the identity of this sector.
The Nordic European countries are the ones that consume the most of this type of product per person, having a really high demand. In Denmark for example, they have managed to ensure that 8.4% of the food that reaches the market is organic. On the other hand, in the United States, it already represents 10% of sales.
However, the consumer of this type of product is guided by certain motivations that lead him to buy ecologically. The top 5 reasons why consumers choose organic products over the rest include various fields.
First of all, health, that is, wanting to lead a healthier life. Second, avoiding the consumption of products that have grown with pesticides and fertilizers, that is, consumers prefer the absence of chemicals in the products they usually buy. Third, we find that these products have a high quality. Fourth, they choose them for their flavor, and fifth, for the absence of synthetic chemicals, such as artificial colors and preservatives. It should even be noted that many do it out of environmental awareness, or to promote animal welfare.
Despite all this, we must be aware that the greatest weakness of this sector is irregular consumption, since only 11% of users say they buy these products regularly. This is due to the lack of regional and local markets that offer these products.
For all this, the sector must continue working to favor sales mechanisms to bring this market for organic products closer to consumers. Anrave's organic lemon competes in a sector with great demand and growth, but with great opportunities for expansion and success. The potential of organic has never been so clear.
If you are interested in this world, contact Anrave, we will be happy to meet you and establish a business relationship based on quality and ambition.